5 Ways to Encourage Early Seminar Registrations

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One of the most excruciating things about promoting your own seminars or workshops is wondering whether you’ll hit your registration goals. For most events, the number of registrations increases the closer to an event you get. The increases can be dramatic. When promoting virtual events, for example, it’s not uncommon to double your registrations in the last 24-48 hours before the event starts.

But when you’re promoting a live event – complete with high event costs and ...

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5 Tips for Promoting Seminars to Past Participants

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When promoting seminars and other events, your best prospects are attendees from past events. With events, as with other products and services, it’s easier and cheaper to make repeat sales to existing customers than it is to find new customers.

Here are 5 ways you can encourage past participants to sign up for your newest seminars:

  • Offer a seminar series. The closer the connection between the event that participants attended in the past and the event you want them to attend now, ...
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5 Questions to Wrap Up Your Year

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As our calendar year hurtles to a close, attention naturally turns toward our hopes, dreams, goals and plans for the new year.

But just as you need to periodically stop, rest and regroup when climbing a mountain, it’s beneficial to regularly slow down and appreciate your progress when ascending the peaks of success. December is the perfect time to do this.

Here are five questions to consider as you catch your breath and take stock of how far you’ve come:

#1 What progress ...

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5 Key Areas to Invest Your Time When Marketing Your Own Seminar

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A common complaint among seminar leaders is “I don’t have enough time to do everything!” It’s no wonder. For many, seminars are an add-on to an already successful business. Yet, seminars can easily grow to being their own business – especially once you start offering multiple events, as well as teleseminars and webinars.

To preserve your sanity – and get the job done – it’s essential to prioritize your time and attention. Here are 5 key marketing tasks that deserve focus.

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7 Pieces of Data to Track for Better Event Marketing and Planning

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When you’re responsible for all aspects of your seminar business – from booking a meeting room, handling logistics and arranging travel to developing content, marketing the event and taking registrations – some details are bound to fall through the cracks. If you’re brand-new to the industry, it’s easy to miss key tasks simply because you don’t know what you don’t know.

Tracking data is often one of these important, but easily overlooked, responsibilities.

Data about your events ...

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5 Ways to Get Seminar Participants on the Same Page

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One of the challenges you face when leading a seminar is that everyone in the room has a different level of experience with the information you are teaching. For some instructors and seminars, this does not matter. But for other programs, the disparity in education and experience can be distracting and even a hindrance. Audience participation is good, but when participation consists of entry-level questions that are far below the experience of the majority of the room, the ...

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3 Lumpy Mail Secrets for More Seminar Registrations

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Developing a compelling marketing campaign is useless if your message doesn’t get read. When using direct mail, a medium that many avoid because of the time and money needed for successful execution, it’s even more important to get your message opened and read. That’s where what some experts call “lumpy mail” comes in.

Lumpy mail is mail that either has a literal lump in it (think ...

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How to Handle a “No” So You Sell More Seminar Seats

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Principle #7 of Jack Canfield’s “The Success Principles” contains a particularly valuable lesson for speakers, consultants, coaches and other experts who promote seminars, workshops and other forms of training – Ask Repeatedly.

As Jack says, “One of the most important principles of success is persistence, not giving up. Whenever you’re asking others to participate in the fulfillment of your goals, some people are going ...

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Using Testimonials to Promote Seminars

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Testimonials are an invaluable component of any seminar promotion. They help reassure prospects who are considering attending your event that yes, in fact, other people have also found your offer to be compelling enough to commit their time and money in your event.

You can get the greatest mileage from your past attendees’ comments by following these tips:

  • Incorporate specifics whenever possible. Steer clear of testimonials that are general, such as “This seminar was the best!” Instead, you ...
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5 Ways to Support Seminar Affiliates

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Affiliate marketing is a proven tool for filling seats at seminars, teleseminars and webinars. With this marketing model, you pay promotional partners a commission for every registration they generate by promoting your event to their mailing lists.

Affiliates may be your direct competitors. They also may simply be other experts or companies who have relationships with your target audience.

Affiliate marketing allows you to leverage the credibility and good will that other professionals have ...

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